Founded in 2006 with Andrée Putman as its patron, Design Parade was originally intended to promote contemporary design in the field of product design through a competition, professional networking events, and exhibitions. Ten years later, in 2016, a second branch was launched based on the same principle, dedicated to interior design, with Ronan and Erwan Bouroullec as patrons. It was the first festival of its kind in France.
In 2026, the event celebrates a double anniversary: 20 years of Design Parade – product design and 10 years of Design Parade – interior design. To mark the occasion, the exhibition “20+10: Design Parade Generation(s)” offers a unique perspective on the designers who have contributed to the festival’s history, through a carte blanche entrusted to curator David Giroire.
Exceptionally for this anniversary edition, the entire villa Noailles will host the combined competitions and open its doors wide. Design Parade honors three influential designers by appointing them as jury chairs: Sofia Lagerkvidt and Anna Lindgren of Frontdesign studio for the product design category, and Laura Gonzalez for interior design.

