During the Milan Design Week 2024, Valcucine, as main sponsor of Brera Design Week 2024, presents “Architectural Scenarios”: the group exhibition that enhances the design versatility and integration with architecture of its kitchen program.
The exhibition, which will run from April 15 to April 21, 2024, in Milan Brera, in the Valcucine’s Milan flagship store Valcucine in conjunction with Milan Design Week 2024 and Eurocucina, will be a celebration of the kitchens designed by Valcucine designer and founder Gabriele Centazzo, and the design interpretation of three renowned international architecture and interior design practices ARRCC, i29 and Neri&Hu.
A tangible statement to Valcucine’s commitment to combining creative talent, eclectic design, technical expertise, technological innovation and respect for the environment. There is no other way to design a premium kitchen than to integrate into the context that welcomes it.
“Architectural Scenarios” will guide visitors through a kaleidoscopic journey that explores Valcucine’s values through different interior designs.
“Architectural Scenarios” is more than an exhibition; it is the sublimation of shared ideals of beauty, expressiveness, sustainability and technological innovation, culminating in a unique experience. This event reflects the dynamic relationship between design and architecture, creating a new way of conceiving and experiencing retail space as an opportunity to inspire and engage people.
Different scenarios designed by the eclectic triptych bring the concept of experiential luxury into the world of design through settings that bring Valcucine’s infinite compositional flexibility into dialogue with different architectures, cultures or stylistic figures: holistic design and customization for i29; eclectic and personalized design with an artistic touch for ARRCC; interdisciplinary approach and exploration of the duality between Chinese tradition and modernity for Neri&Hu.